Nudging in the Digital World: An Up-to-Date Systematic Literature Review
(R2023-117268)

AUTHORS

Zsófia Gyulai, University of Szeged - Faculty of Economics and Business Administration, Department of Business Studies; Balazs Revesz, University of Szeged

ABSTRACT

This systematic literature review examines the current state of research on digital nudges, a type of choice architecture used to influence human behavior in digital environments. Through the analysis of 64 articles, the study reveals a lack of research on the long-term effects of nudges and a predominance of studies conducted using surveys and laboratory experiments. Future research should focus on evaluating nudges in real-life settings and incorporating both quantitative and qualitative methods. The review also highlights the need for standardization in nudge categorization and consideration of government regulations and technology's ethical implications.